Digital advertising — US PTAB Patent Cases
11 decisions indexed
Page 1 of 1 · 11 total
Duration Media v.Rich Media Club LLC
The PTAB affirmed all ten claims of the ’329 ad‑viewability patent, finding Duration Media failed to prove obviousness over Krassner, Badros, and Harkins. Claim constructions on “render,” “replacement advertisement,” and the “in‑response‑to” step were adopted.
Home Depot U.S.A., Inc. v.H2 Intellect LLC
H2 Intellect LLC urges the PTAB Director to deny Home Depot’s request for review of the Board’s institution decision, arguing that the Board correctly found the prior art did not disclose key claim limitations and that Home Depot raised new arguments not in its original petition.
Amazon.com, Inc. et al. v.Datonics LLC
Amazon has filed an IPR petition seeking cancellation of Datonics’ ’445 patent covering targeted‑advertising methods. The petition argues all claims are obvious over prior art such as Gilmour, Merriman, Frauenhofer, and Julia, and disputes any discretionary denial.
Meta Platforms, Inc. v.SitNet, LLC
Meta Platforms successfully challenged SitNet’s ’932 patent covering targeted advertising in situational networks. The PTAB found all ten claims (12‑21) unpatentable as obvious over Amidon, Walsh, Shahine, and Jones. The decision clears Meta’s path for its ad‑tech offerings.
LiveIntent, Inc. v.Intent IQ, LLC
LiveIntent successfully challenged Intent IQ’s 7,861,260 patent covering targeted TV ads. The PTAB found all 152 claims unpatentable, deeming them obvious over a combination of prior‑art hotspot and set‑top‑box technologies. The decision also adopted a specific claim construction for “contracted to display a TV ad.”
Meta Platforms, Inc. v.SitNet, LLC
Meta Platforms successfully challenged SitNet’s ’932 patent, with the PTAB finding all ten challenged claims unpatentable as obvious over Amidon, Walsh, Shahine and Jones. The Board affirmed the petitioner’s arguments and declined to construe the term “event node.”
Meta Platforms, Inc. v.SitNet, LLC
Meta Platforms successfully challenged SitNet’s ’932 patent, leading the PTAB to find all ten claims unpatentable as obvious over Amidon, Walsh, Shahine, and Jones.
Meta Platforms, Inc. v.SitNet, LLC
Meta Platforms successfully challenged SitNet’s ’932 patent covering situational‑network advertising. The PTAB found all ten challenged claims (12‑21) unpatentable under 35 U.S.C. § 103, citing obviousness over Amidon, Walsh, Shahine, and Jones. The decision finalizes the institution and cancellation of the claims.
Meta Platforms, Inc. v.SitNet, LLC
Meta Platforms successfully invalidated SitNet’s ’932 patent claims covering targeted advertising in situational networks. The Board found all challenged claims (12‑21) obvious over Amidon, Walsh, Shahine, and Jones. The decision clears Meta’s path for its ad‑tech offerings.
LiveIntent, Inc. v.Intent IQ, LLC
LiveIntent petitions to invalidate 42 claims of Intent IQ’s ’398 patent, asserting that the invention is obvious in view of prior‑art profiling systems (Eldering, Banga) and IPv6 standards. The petition relies on expert testimony and RFC publications to support a §103 obviousness argument.
Amazon.com, Inc. et al. v.AlmondNet, Inc.
The PTAB held that all of the claims challenged by Amazon in IPR2022‑01436 are unpatentable, finding them obvious over a combination of prior‑art references covering user profiling and ad targeting.
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