Advertising Technology — US PTAB Patent Cases
3 decisions indexed
Page 1 of 1 · 3 total
Meta Platforms, Inc. v.Sitnet, LLC
Meta Platforms challenges Sitnet's targeted advertising patent (8249932) at the PTAB, arguing that the claims are obvious over numerous prior art references. The petition cites combinations of existing technology in ad serving and network redirection to invalidate the patent.
Google LLC v.Metarail, Inc.
Google LLC has filed an IPR petition challenging Metarail's '626 patent, arguing that its claims regarding parameter mapping and deep linking automation are obvious. The petitioner relies on combinations of prior art references, including Belanger, Halevy, and Reichardt, to establish obviousness under 35 U.S.C. § 103.
Home Depot U.S.A., Inc. et al. v.Security Technology, LLC
Home Depot U.S.A., Inc. successfully convinced the PTAB that Security Technology, LLC's claims are unpatentable over prior art related to behavioral targeting and ad bidding. The Board instituted the IPR, finding a reasonable likelihood of success on multiple grounds of obviousness (103).
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